influence of information seeking

The blooming mushroom of information lies when there are needs of it, when people are seeking for it, when there are demands, and when story or tragedy happens. The point is information have never stopped being demanded by all of the people in the whole wide world. Since when it have stopped being demanded? The answer is never. People would beg, buy, or even pray for the most good information to be spread out to the society. But the thing is there are so much of it, how to control information while getting the best and get it cheaper by anyone else? Or even getting the information for free? Or better yet, how to seek for the information by yourself hassle free?