11. Web 2.0: A Strategy Guide
With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.
Shuen, Amy. (2008). Web 2.0: A Strategy Guide. O'Reilly Media, Incorporated.
12. Marketing in a Web 2.0 World - Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget.
Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month — an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly.
VanRysdam, P. (2010). Marketing in a Web 2.0 World - Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget. Atlantic Publishing Group Inc.
13. 8 Reasons You Need a Strategy for Managing Information -- Before It's Too Late
The first e-book built from AIIM President John Mancini's popular series on the Digital Landfill blog. This volume looks at the challenge of managing increasing volumes and varieties of content and information -- and the risks this poses for organizations.
Mancini, J. (2009). 8 Reasons You Need a Strategy for Managing Information -- Before It's Too Late. John Mancini.